The new site was designed as a visual and sensory extension of Charlotte’s sound — intense, industrial, and hypnotic. I used a brutalist, experimental typography that takes over the screen and sets the tone from the first fold. The interface relies on a dark, high-contrast palette to reflect the atmosphere of underground clubs and Charlotte’s nocturnal identity. Subtle microinteractions add rhythm and tension to the experience, while smooth transitions and dynamic loading keep users in continuous flow. Navigation is fluid and almost invisible — the focus is on immersion, not structure. More than just a website, my goal was to create a living, performative experience, where every UI detail amplifies what Charlotte brings on stage: presence, identity, and power.